The Pantone Color Institute has announced the color of the year 2023: VIVA MAGENTA.

The Pantone color of the year 2023 an expressive shade of red that suggests a new signal of strength, a burst of energy. Viva Magenta is a brave, exuberant color that encourages cheerfulness and optimism, inviting us not to rewrite the story. The color of 2023 is a strong one. An animated red that expresses pure joy and encourages experimentation and self-expression.

PANTONE 18-1750 Viva Magenta meets privilege with zest for life and rebellious spirit, it is a balanced red tone capable of driving design to create a more positive future.

Each year, the Pantone Color Institute predicts color trends and dictates trends in graphics, interior design, fashion and more.

The color of the year 2023 is also present in the Mendola Fabrics range of curtains and sheers - Prepare your home for the new year with special curtains and drapes in the color of the year 2023!